Zionsville, IN, July 21, 2017 (Newswire.com) - Craig Sanders, from Zionsville, IN, is a visionary entrepreneur. In 2009, he co-founded the Athlete's Business Network (ABN), for which he continues to be the CEO today. ABN is an investment and branding management platform. It aims to join investors, seasoned executives, and professional athletes, so that they can come up with innovative business opportunities in a range of industries and markets. Meanwhile, the company also engages in a variety of philanthropic activities, through which the brands of sponsors and individuals are further promoted. The majority of markets they work with are related to sports in some way. They include consumer goods, retail, hospitality, technology, media, healthcare, and even real estate. Through their efforts, they aim to boost the economy of the communities they work in.
One of the key areas of focus that Craig Sanders has identified is brain health as part of sports medicine. For this, they work with US military veteran support and recruitment services and have a presence in campuses, entertainment and retail stores, and hospitality venues. Each location is associated with specific athletes and sponsors, and each has the same architectural design. These locations have attracted a lot of professional interest, which in turn has enabled ABN to engage in more philanthropic activities.
ABN aims to develop more state-of-the-art tools and equipment in the field of sports medicine. They achieve this through their ABN Health branch, which is a medical practice in which the specific needs of individual patients are met, with a specific focus on sports medicine and orthopedics, brain injuries like concussions, substance abuse treatment, and performance training. Again, much of this work is done with veterans, whose welfare is promoted intensively through ABN. They do this by helping to both create and promote philanthropic and charitable programs, with experience in fields such as education of disadvantaged youths, housing for military veterans, care for retired athletes, and sports-orientated medical research.
Craig Sanders has also established ABN Health. Indeed, this is now the core mission for the foundation as a whole, which has set itself the goal of advancing the field of sports medicine. They also feel that there are great similarities between the physical health of athletes and that of military personnel, which is why their practice, which looks at brain injuries, orthopedics, concussions, and more, focuses on both these groups of professionals. ABN Health looks at this from a holistic point of view, taking a multi-disciplinary approach to provide patients with the best possible, most coordinated care. This has proven to be particularly beneficial for athletes who have sustained injuries and aim to return to competitive sports.
Through ABN Health, athletes, active duty military personnel, and veterans can have access to sports performance services, ensuring that they can always be at peak physical performance. They will also be provided with support with regards to substance abuse and dependency issues, including counseling, to help them live sober, healthy, and productive lives. Furthermore, they can also have access to other forms of sports medicine, which includes a range of therapies so that people can remain physically active personally and professionally.
Finally, ABN Health has launched a brain health treatment center, which focuses specifically on traumatic brain injuries (TBIs) and concussions, commonly suffered by athletes and veterans alike. TBIs have very significant and long-term consequences, something that is being heavily studied at present. For instance, the NFL has set a pot of $300 million aside to promote research and treatment in this field. Both the NFL and the NHL have faced lawsuits after players sustained TBIs and developed significant medical problems, with some even dying. This is also quickly becoming a prominent issue in youth and college sports, particularly among those who play soccer and football. The consequence of this is that fewer people are taking part in those sports, something that ABN aims to prevent. For Craig Sanders, the goal is to help people take part in an active, healthy lifestyle, but in a safe manner.
This is again being supported by the US military, who are also conducting significant research into the consequences of TBI. They have recently launched the Intrepid Center, which is a treatment and research center focusing solely on brain health, where active duty personnel and veterans with TBIs and/or PTSD can receive treatment.
ABN wants to be a driving force in the current efforts to better understand sports- or activity-related brain injuries, and that work is done to help prevent them. This will be the mission of the ABN Center for Brain Health, which will be made up of the Brain Health Research Institute, a nonprofit organization, and the ABN Global Brain Health Treatment Center, which is a part of ABN Health.
Source: Craig Sanders
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